NEW YORK - EAST VILLAGE
SLIK means Candy in Danish, and in Denmark, candy is more than a treat, it's a Friday night tradition - however, SLIK is more than candy, it's a bit of "hygge" when you need it the most.
SLIK began with a simple idea, to bridge the Copenhagen minimalism and quality with the energetic New York City scene. SLIK is Scandinavian inspired candy culture, reimagined by the founders of New York's East Village hotspots SMOR and SMOR Bakery. SLIK means Candy in Danish, and in Denmark, Candy is more than a treat, it's a Friday night tradition.
Copenhagen is consistently ranked among the happiest and most livable cities in the world. A city where design meets simplicity, quality matters more than quantity, and everyday moments are celebrated.
In Denmark, happiness isn't about luxury. It's about creating small moments worth remembering. Danes even have a word for it: hygge — the art of creating comfort, connection and joy in everyday life.
The candy wall is not simply a store fixture. It's a ritual. You choose your own favorites. You create your own combination. No two bags are ever the same.
What if we combined the effortless lifestyle of Copenhagen with the energy and ambition of New York? A little taste of Copenhagen in the heart of New York City.
In Scandinavia, candy is culture. Fredagsslik (Denmark) and Lördagsgodis (Sweden) are weekly rituals shared across generations. SLIK carries that heritage forward: considered, seasonal and deeply social.
Everything we do is intentional, from sourcing to packaging, to the moment it's shared
The SLIK flagship is a destination, not a shop. Glossy red tile, gallery-grade lighting and a counter built for performance - a space that hosts DJs as naturally as it serves candy and soft serve.
From the wall of pick & mix to soft-serve swirls and slushes, a curated menu built for discovery, designed to be mixed, matched and made your own.
A wall of Scandinavian favourites — sweet, sour and everything in between. You build the bag.
Silky swirls finished with your choice of candy toppings for the perfect crown.
Layered scoops, sauces and crunch — an indulgent classic with a SLIK twist.
Frozen, fruity and refreshing. Bright flavours to cool down any New York day.
Crispy, crunchy Scandinavian chips — the perfect salty companion to any sweet selection.
Iconic Scandinavian chocolate and treats, ready to take home or gift.
Curated gift boxes engineered to make an impression. From client appreciation to seasonal campaigns, SLIK gifting blends premium product with packaging that feels like a fashion drop.
Immersive candy buffets, carts and live counters that turn launches into moments.
Weddings, dinners and celebrations catered with editorial styling.
Mobile SLIK concepts engineered for crowds and culture.
Fashion houses, galleries, chefs, musicians and cultural institutions. SLIK partners with brands that share our appetite for taste — in every sense of the word.
SLIK lives where culture lives. We build community through content that is playful, editorial and unmistakably ours — turning customers into a following and a following into friends.
